Fuel the challenge: What Long Course Weekend Belgium athletes can learn from the pros
Advice
SEPTEMBER 09, 2026
We are proud to be back with Long Course Weekend as the lead nutrition sponsor for LCW Belgium, taking place 18-20 September in Nieuwpoort. Whether you're training for a swimming, cycling, or runni...
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How do pro cycling teams fuel through the Tour de France?
JUNE 30, 2026
A professional cyclist tackling a mountain stage of the Tour de France may need up to 10,000 calories in a single day. Consuming that much energy is just one of the nutritional challenges facing ri...
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Fuel like a pro: Nutrition strategies for the Long Course Weekend
Advice
MAY 20, 2026
Preparing for a Long Course Weekend takes more than training alone. From carb-loading and race-day fueling to post-event recovery, discover expert nutrition strategies inspired by professi...
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up4™ joins dsm-firmenich Long Course Weekend as Official Nutrition Sponsor
Press release
MARCH 19, 2026
up4™ is proud to be the Official Nutrition Sponsor of the dsm-firmenich Long Course Weekend in the Netherlands.
This exciting three-day sporting event combines a vibrant festival atmosphere with th...
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A new innovation in Vitamin D science
Innovation
JULY 04, 2025
1-in-2 of the world's population has low Vitamin D3 levels. Standard supplements can take months to work, but ampli-D® is an innovative formulation, backed by science and changing this status quo. ...
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The fueling strategy revolutionising endurance sports
Innovation
SEPTEMBER 26, 2025
Elite cyclists are rewriting the rules of endurance by changing how they fuel. This article explores the science behind the high-carb revolution, how combining glucose and fructose powers record-br...
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