Sports nutrition
Created by experts, tested by athletes—sports nutrition that helps you reach peak performance.

Scientifically-proven benefits
Developed with nutritional scientists and elite sports teams, up4™ is rooted in cutting-edge research and supported by rigorous testing.
Our formulas are made with high-quality ingredients, included at research-backed dosages to make a measurable difference in sports performance.

Performance-driven, athlete-centered
We understand that elite performance is about more than just results. Usability, taste, and consistency matter. When the body is under stress, flavor and texture become essential for reliable fueling.
Our up4™ products are designed to be enjoyable, reducing taste fatigue and helping athletes stay focused, hydrated, and fueled—rep after rep, mile after mile.
Explore the range
Every up4™ product serves a clear purpose—delivering fast, efficient energy during performance, speeding up recovery, or supporting long-term health and resilience. Whether you’re a professional athlete or a committed fitness enthusiast, up4™ is here to help you realize your ambition with the right fuel, at the right time.

Fuel
Our energy formulas are precisely calibrated using a 1:0.8 glucose-to-fructose ratio—scientifically shown to optimize absorption and provide stable, sustained energy.
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Recover
Our recovery products deliver fast-digesting proteins, targeted amino acids, and vital electrolytes to rebuild what training depletes.
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Support
Support your resilience, immunity, and readiness with smart nutritional support using high-quality ingredients designed to help you meet the demands of consistent, high-performance training.
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Brand Ambassador, Lucas Looze
“I chose up4™ as a sponsor because their focus on gut health and overall wellness aligns perfectly with my lifestyle as a professional skier. Competing in ski cross demands both physical endurance and mental clarity, and taking care of my body from the inside out is a non-negotiable part of staying at the top of my game.
What I appreciate about up4™ is their commitment to clean, effective probiotics backed by science. It's a brand I can stand behind because I’ve felt the difference myself. As an athlete, I’m constantly pushing limits, and up4™ helps me stay balanced, recover smarter, and perform at my best on and off the mountain.”
Trusted by athletes, available for all
up4™ supports elite teams like Team Picnic PostNL, and every product is tested and approved by the NZVT (Dutch Assurance System for Top-Level Sports Nutrition Supplements), upholding safety and fairness in sport. But we’re not just for professionals. Whether you’re training for an Ironman, racing a Grand Tour, or pushing your personal best, up4™ is here to help you go all in.
up4™ is a trademark of dsm-firmenich group.

