up4™ joins dsm-firmenich Long Course Weekend as Official Nutrition Sponsor
Press release
MARCH 19, 2026
up4™ is proud to be the Official Nutrition Sponsor of the dsm-firmenich Long Course Weekend in the Netherlands.
This exciting three-day sporting event combines a vibrant festival atmosphere with th...
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A new innovation in Vitamin D science
Innovation
JULY 04, 2025
1-in-2 of the world's population has low Vitamin D3 levels. Standard supplements can take months to work, but ampli-D® is an innovative formulation, backed by science and changing this status quo. ...
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The fueling strategy revolutionising endurance sports
Innovation
SEPTEMBER 26, 2025
Elite cyclists are rewriting the rules of endurance by changing how they fuel. This article explores the science behind the high-carb revolution, how combining glucose and fructose powers record-br...
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Introducing up4™ sports nutrition
Press release
JULY 04, 2025
Team Picnic PostNL and dsm-firmenich have teamed up to create up4™, a sports nutrition range reflecting the latest scientific know-how and the race-day strategies of real athletes.
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