up4™ is proud to be the Official Nutrition Sponsor of the dsm-firmenich Long Course Weekend in the Netherlands.
This exciting three-day sporting event combines a vibrant festival atmosphere with the opportunity for participants to challenge themselves in a variety of distance events across swimming, cycling, and running—or even all three.
The Long Course Weekend is designed to be inclusive and encouraging, whether you’re stepping up to the start line for the first time or pushing for a new personal best. That spirit closely aligns with our purpose: empowering more people to live healthy, sustainable lives.
As Official Nutrition Sponsor of the event in Maastricht, we’re supporting participants with the knowledge and products they need to make both training and the race days a success.
Nutrition is a game-changer for endurance athletes
Endurance athletes—like swimmers, cyclists, and runners—require targeted nutrition to help them finish every race feeling strong.
The up4™ sports nutrition range has been developed in collaboration with elite cyclists from Team Picnic PostNL, alongside sports nutritionists, scientists, and flavour experts.
This results in products that are grounded in rigorous research and testing, and formulated with high-quality ingredients at scientifically-backed dosages. This is essential for delivering evidence-based performance benefits.
At the same time, we keep athletes at the center of everything we do. That means creating products that not only perform, but also taste great and are convenient to use by athletes at every level.
Joining the Weekend? Stock up on nutrition benefits
Thanks to our partnership, participants in the dsm-firmenich Long Course Weekend in the Netherlands can access a range of exclusive benefits.
This includes a free nutrition webinar on March 25, led by Job van Leeuwen, nutritionist at Team Picnic PostNL. In this session, he will explain how carbohydrates, hydration, and electrolytes work together to fuel your body, and how to manage your nutrition effectively during endurance exercise.
Participants will also benefit from exclusive discounts on up4™ products for fueling, recovery, and support, as well as on-site nutrition support during race days.
We look forward to supporting you and seeing you at the start line!
Up4™ is a trademark of the dsm-firmenich Group.
