Lille, France, July 4, 2025—Team Picnic PostNL and dsm-firmenich are proud to announce that their up4™ Sports Nutrition range will be available to the public for the first time. These products previously have exclusively used by the team, and this launch comes ahead of the upcoming Tour de France.
Collaboration and Innovation
Having worked closely together as innovation partners since 2015, Team Picnic PostNL and dsm-firmenich’s relationship has flourished over their ten years of working together. This has seen many innovations come to fruition, such as the protective fabrics in race clothing, and more recently the team have utilised dsm-firmenich’s ability as a powerhouse in the sector of nutrition and health to develop a sports nutrition and supplement range which is used in all races and training by Team Picnic PostNL athletes: up4™.
Initially up4™ special limited-edition products will be available to purchase via the team’s co-title partner, Picnic, in the Netherlands. Later in the season, up4™ will also be stocked at DA Druggist in the Netherlands. Availability in other markets will follow.
What makes up4™ special?
Thanks to the collaboration between Team Picnic PostNL and dsm-firmenich, the up4™ products have been put through the rigours of professional sports, where feedback from the team’s riders has been imperative in ensuring that the range is something you can consume ride-after-ride, day-after-day, without any issues. This has been achieved through the following:
- Science-based formulations, with effective dosages but without unnecessary additives.
- Fuelling products with optimised energy formulas with a 1:0.8 glucose-fructose ratio for maximum absorption and minimal intestinal stress.
- Recovery products with rapidly absorbable peptides and anti-oxidants.
- Supplements like oral Vitamin D strips with ampli-D®, Vegan Omega-3 with Life’s™OMEGA and many more.
- Focus on ease of use, taste and consistency – essential for long-term (peak) performance.
“up4™ – Fuel Your Potential” – more than a slogan
The brand represents a future where science, sport and collaboration come together to improve performance and inspire people. From elite athletes to avid amateurs, anyone who is serious about sports will find a reliable nutrition partner in up4™.
Team Picnic PostNL’s Head of Science Narelle Neumann said: “In top sport, every detail is decisive – and nutrition is crucial. Our innovation partnership with dsm-firmenich has enabled us to work with products that are not only scientifically based, but also actually make a difference in the performance of our riders. With up4™, we are taking this innovation beyond the team so that other athletes – from amateur to elite levels – can also benefit from what has been proven in the peloton.”
With up4™, we are taking this innovation beyond the team so that other athletes – from amateur to elite levels – can also benefit from what has been proven in the peloton.
dsm-firmenich communications and partnership manager, and former team rider, Tom Stamsnijder continued: “At dsm-firmenich we bring progress to life by working with our customers to develop solutions that meet consumer needs. up4™ is a powerful example of this. Working closely with Team Picnic PostNL, and based on leading scientific insights, our product developers, taste experts and ingredient specialists have developed several products specifically tailored to the needs of endurance athletes. The result: Customised products with thoughtful formulations that are effective, taste good and are pleasant to use, even under the most demanding conditions of elite sports.”
About up4™ – Fuel your potential
up4™ makes high-performing sports nutrition available for athletes at every level—to fuel performance, enhance recovery, and support long-term health. Whether you are training for an Ironman, racing a Grand Tour, or pushing your personal best, up4™ is here to help you go all in. The range is developed in close collaboration with dsm-firmenich scientists, flavor experts, and elite sports teams. The products are tested and approved by NZVT, upholding fairness and safety in sport. The up4™ range is trusted by professionals, but made for all sports enthusiasts and consumers who care about health, vitality, and high performance. up4™ is a registered trademark of dsm-firmenich group, licensed exclusively by Interactive Vitality Gmbh.
About dsm-firmenich
As innovators in nutrition, health, and beauty, dsm-firmenich reinvents, manufactures, and combines vital nutrients, flavors, and fragrances for the world’s growing population to thrive. With our comprehensive range of solutions, with natural and renewable ingredients and renowned science and technology capabilities, we work to create what is essential for life, desirable for consumers, and more sustainable for the planet. dsm-firmenich is a Swiss company with dual headquarters in Kaiseraugst, Switzerland and Maastricht, Netherlands, listed on the Euronext Amsterdam, with operations in almost 60 countries and revenues of more than €12 billion. With a diverse, worldwide team of nearly 30,000 employees, we bring progress to life every day, everywhere, for billions of people. www.dsm-firmenich.com
