Energy. Endurance. Focus.
How to fuel for peak performance
Your body relies on glycogen as its primary fuel, and running low means performance drops. Our fueling products deliver the right mix of fast and slow-release carbohydrates, paired with electrolytes, to provide steady energy, prevent fatigue, and keep you performing at your best.
Fueling is about timing and balance. Carbohydrates extend endurance by keeping glycogen levels topped up, while isotonic formulas ensure fluids and electrolytes are absorbed quickly for muscle function and temperature regulation. Elite athletes use these strategies to sustain output — and you can too
During high-intensity exercise, your body primarily relies on glycogen as fuel. Depleting your glycogen stores results in what’s commonly known as “hitting the wall.” This is experienced as a sudden loss of energy and overwhelming fatigue, but in reality, it happens bit by bit during a race as your body consumes glycogen for energy. The way to avoid hitting the wall is to consume products high in carbohydrates before and during a race.
The role of carbohydrates in sports nutrition
Our energy gels and energy bars have a 1:0.8 carbohydrate ratio (glucose : fructose) because your body absorbs carbohydrates through two different transport systems in the gut:
- Glucose is absorbed via the SGLT1 transporter (sodium-glucose transporter).
- Fructose is absorbed via the GLUT5 transporter.
If you take only glucose, absorption capacity is limited (around 60 g/hour). By combining glucose with fructose at the right ratio (1:0.8), you can use both pathways, increasing total carbohydrate absorption up to ~90 g/hour.
This means more energy delivery, less gut discomfort, and better endurance performance during long or intense exercise.
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